November · National Long-Term Care Awareness Month

Your prospects will be thinking about long-term care in November. Will they be thinking about you?

For one month, the whole country talks about long-term care, and families sit down together at Thanksgiving. Agents with a campaign ready on November 1 catch that attention. Agents without one watch it go by.

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~70%of people turning 65 will need some type of long-term care

60-second readiness check

Are you ready for November, or are you planning to wing it?

Check off what you already have in place for Awareness Month.

November social posts written and scheduledFacebook, Instagram and LinkedIn posts with Awareness Month messaging
A consumer email ready to sendSomething your clients and prospects will actually open and forward to family
A print piece with a QR codeFor seminars, office visits, mailers and referral partners
A landing page that captures leadsA clear offer, such as a buyer's guide or a free review, and a short form
Leads go straight into your CRM with follow-upNo spreadsheets and no leads left sitting in an inbox

This is what ready looks like

A complete Awareness Month campaign, ready on day one

Every piece shares one message and one offer, and leads go to one place. Here's a sample campaign, ready to put your name and agency on.

Sample Instagram post: When chronic conditions become family caregiving — **Social posts**Sized for Instagram, Facebook, LinkedIn and Stories

Sample consumer email header for Long-Term Care Awareness Month — **Consumer email**Subject lines, preview text and body copy, ready to send

Consumer landing pageA buyer's guide offer and a lead form

Lead capture to CRMEvery lead tagged by campaign and source

Compliance-minded copyEducational tone with room for your license details

Sample print flyer with QR code for a free LTC buyer's guide — **Print flyer with QR code**For seminars, mailers and referral partners

See the sample consumer landing page → Browse all sample campaigns →

Why November matters

The month your prospects are already listening

~70%

of people turning 65 today will need some type of long-term care services and supports in their remaining years.

Source: Administration for Community Living

2001

The year the American Association for Long-Term Care Insurance made November Long-Term Care Awareness Month. Agents have used it as a selling season ever since.

Source: AALTCI

30 days

That's how long the window is. Families meet at Thanksgiving, care becomes a real conversation, and the agent already in their inbox gets the call.

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Get your Awareness Month campaign ready before November 1

Tell us where to reach you. We'll send the sample campaign and show you how it can launch under your name.

See every piece of the sample campaign
Find out what it takes to launch under your name and agency
No obligation and no pressure

For licensed insurance professionals. We'll only use your information to follow up about this campaign.